Saturation

Everything is saturated. If you are a creative person you will unequivocally know this to be true. While you’re sitting there in your floral flares, paisley scarf, Afghan and top fucking hat, perusing Instagram while scoffing down egg with avocado and puffing on a Camel, you might have noticed that there are another ten billion of you toy-town Jim Morrison’s doing all the same shit. The internet’s full of them, literally two a penny.

Well, that was me a minute ago. I was one of those Jim Morrison’s, sitting here, scratching my arse, on my phone, wondering if anyone else had noticed the same thing. So I googled it didn’t I. And guess what...google is literally awash with articles about markets being saturated. Ironic because the market for articles about markets being saturated is saturated. There are literally a million blog posts about shit being saturated. I was dripping in them.

And...as I perused that list of saturation articles, I happened across an article which posed the question...’is the blog market saturated?’ For fuck’s sake.